New York Magazine has an interesting feature on Lululemon in this week's issue . The tag line is : " How yoga brand Lululemon turned fitness into a spectator sport. " Which pretty much reads like a Zen koan , but there is more light shone on the subject.
I had posted from Vancouver ( birthplace of Lulu ) last Dec., that founder Chip Wilson had sold 40 % of the company to Nike for $ 108 MM.
Excerpt from the NY Mag article reads ' " According to Luluheads, tight yoga pants are a nice way of letting people know that you are spiritual & healthy , can pay $ 20- for a yoga class & are very flexible."
The object of lust for many a yogini wannabe is the belief that Lulu's pants will make your rear end look "LIFTED " , this without having to visit Dr. Pitanguy in Brazil for his famous " Bunda Tuck" .
Perhaps, but as can be evidenced by the many "D List cougars" at a certain donation based yoga studio in Santa Monica that tend to sport them , the excess fat / flesh that is not lifted has a nasty saddlebag " side effect ". Yup , just playing the role of the yogic witness here.
"Chip Wilson used to hire yogis as brand ambassadors, but he found they were not "UP" enough.You really need the personality of a Type A runner to move $ 98- workout pants. "
"The Lululemon Success Chakra : First piece of advice - Determine your aptitudes & turn them into money ." There is also an expose' as to fabric / fiber content ( no seaweed ) & countries of manufacture ( China, Taiwan , etc. ) .
The blog Fired for Now sums up all the FAKERY prevalent in this Kali Yuga with , " Lululemon is pop culture's answer to wearable spirituality. You don't have to be spiritual. You don't even have to do yoga . Pull on a $ 200-+ Lululemon yoga outfit and voila - you are surrounded by an aura of FAUX ENLIGHTENMMENT ."
" In GENUINE yoga culture, it doesn't matter what you wear. All you need are 2 bare feet ..." Hari OM Tat Sat.